The importance of Keywords

Product Information

Keywords are essential in the development of any online business. An unhelpful term in many regards, because a keyword also includes multiple words. The concept of a keyword is a reference to what people type into search engines like Google in order to return results that they are interested in. Therefore, “baseball” is a keyword but also so is “used baseball bat for sale in Colarado”.

Getting keywords right at the start of any website creation project is fundamental to succeeding or failing. It is vital to select keywords that people actually look for and build your website around them, before commencing your website promotion. If your keyword phrase is searched for five times a month, it’s not really worth it. If it is searched for 240 million times a month it may be too competitive. It’s also extremely important to understand that there are buying keywords and non-buying keywords.

Building a site around ‘free Internet marketing e-book’ and then suggesting to people that they buy the e-book and not offering a free e-book is likely to fail. The visitor to that website is specifically looking for a free product and is therefore exceedingly unlikely to pay for one.

Likewise, someone looking for ‘buy e-book on Internet marketing’ is someone very likely to be interested in immediately purchasing something. This is a strong buying keyword.

It is not only important to understand that there are buying and non-buying keywords. It is also vital to understand that you must operate in a niche, where people will pay good money for immediate solutions to urgent and pressing problems. This last sentence is in fact the key to successful Internet marketing. If problems are not pressing or urgent, people are unlikely to want to pay for a solution. This however does not necessarily mean urgent in a life-threatening sense. It can mean urgent to that person, so this can include products about dog training or golf swings.

It’s vital to understand that in these hobby markets, people will pay very large sums of money to improve that particular hobby as their self-esteem is integrally linked often to their successful pursuit of it.

Once you have found a niche area of people who will pay good money to solve pressing problems that they perceive they have, and you have found regularly searched for keywords in sufficient numbers, these are the keywords you must build a product around. This will be the foundation of your successful website. In other words, you are building a ‘shop’ in the area of town where people are looking for your products, and where people are walking. Too many people build the equivalent of a website out of town with no visitors selling products no one wants.

Keyword research, therefore, if done correctly and accurately, can make all the difference between a successful and a failing website, and is a most important part of search engine optimisation.