Converting visitors to buyers
Product Information
And that is often harder than generating the traffic in the first place. Anyone can generate traffic. You can optimize your site properly and buy it. But traffic conversion is an altogether different ballgame.
The most common mistake people make when creating websites which almost always fail, is they fail to understand that the way to convert visitors to buyers on a website is to provide solutions that cost money to certain classes of people who will pay to have that solution to that pressing problem.
This is of course the foundation behind all successful keyword research but it is often a mistake made by many people who then fail. It’s essential to understand that many visitors to websites come with different purposes in mind. Essential of course is providing a solution to an urgent, pressing problem. But even visitors with that urgent pressing problem, who are seeking a solution may be looking for a free solution rather than a paid one. If your site appeals to the freebie seekers, then you will not generate any buyers.
It is therefore essential when generating traffic and building your site to have clearly in mind what kind of visitors you want, and who will buy your solution or your proposed solution. Sites like Quantcast can often give useful information to allow you to target the right socio-economic, gender and age groups.
Often, however, the key to converting visitors to buyers is to understand that your visitors are much more likely to buy from your website or your newsletter if they know you, like you and they trust you. Once you have developed these three essential ingredients then many more people who visit your sales material will purchase from you.
Statistics often quoted suggest it takes seven visits to a website by someone before they purchase. This may not be necessarily right but the reality is that few people will buy at first visit to a site. However, if they have been provided with great content, perhaps through interactive social media experiences, and your website is attractive and entertaining, then you are automatically placed in pole position to turn that visitor into a paying customer.
Like all aspects of Internet and affiliate marketing, the essential time to plan these concepts is right at the start of your project, before you have even built your website. But by understanding your visitors needs, satisfying those needs in a trusting and friendly environment, backed up with social proof and social media, can be a considerable head start to that process.
